Introducing the blog!


This is my blog. Hopefully this is a place where I can create a well-rounded, diverse graphic design place for me to share my ideas featuring case studies – positive and negative, explanations of intent for my own work, discussions and the like. I want to look at visual brand identities, user interfaces, copywriting stratagems and marketing campaigns or whatever else pops up that catches my eye whether it’s good, bad or anywhere in the middle. I want to use this platform to voice my hatred for comic sans and my inexplicable undying love for Helvetica Neue, explain why I think the FedEx logo isn’t as great as everyone thinks and why Apple is just pure genius (no seriously I’m a huge fanboy but I’d never buy an iPhone and this DEFINITELY hasn’t been done before right?).

Welcome to my annoying visual-obsessed mind.